Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up.
The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration.
The post How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search appeared first on The Search Monitor.
SOURCE: Affiliate Managers – The Search Monitor – Read entire story here.