Online sports betting is big business. In fact, the overall sports betting market is $41.7 billion according to the American Gaming Association.
If you haven’t heard, Google is lifting its longstanding ban on advertisements for fantasy sports services. The change will allow media buyers to advertise across Google Ads. But that also opens up opportunities for competitors and affiliates to bid on your brand and trademarks.
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SOURCE: Affiliate Managers – The Search Monitor – Read entire story here.