Yvette Edsall Client Services Director <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> In this article To stand out from the crowd, banks and fintechs need content that provides unique informational value and answers questions at every stage of the customer journey. Below are three effective content strategies that you can consider implementing at your company. <!– .et_pb_text –> <!– .et_pb_column –> <!– .et_pb_row –> Content marketing is one of the most powerful channels in any financial institution’s toolkit. Financial products and services are complex, involve a high degree of customer trust and commitment, and are subject to stringent know-your-customer… [Read More...]
Merchants: New Restricted Coupon Code Rule
AvantLink Merchants can now configure a Restricted Coupon Code rule for specific coupon codes. There has been an exclusive coupon The post Merchants: New Restricted Coupon Code Rule appeared first on AvantLink : Affiliate Marketing. [Read More...]
The End of Third-Party Cookies: What it Means for Financial Marketers
Yvette Edsall Client Services Director <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> In this article With third-party cookies being sunsetted from Google Chrome, what are the implications for financial marketers? Learn more about what this means and how to prepare your company for a third-party cookie-less future. <!– .et_pb_text –> <!– .et_pb_column –> <!– .et_pb_row –> In January 2020, Google announced that it would start blocking third-party cookies by default on its popular Chrome browser come 2022. While Safari and Firefox have been doing this for years, Chrome controls 68{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} of the world browser market, which means that Google’s… [Read More...]
Affiliate Managers: The Alfred to your Batman
In a nutshellAn affiliate manager can be the secret weapon that helps you maximize your customer acquisition rates, providing you with insider knowledge, expertise, and resources that will boost the performance of your affiliate marketing campaigns. <!– .et_pb_text –> <!– .et_pb_column –> <!– .et_pb_row –> Ryan Schaffrick Digital Marketing Coordinator <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> If you’ve read the Batman comics as a kid or are a fan of the films, you’re likely very familiar with the classic image of Batman perched on rooftop of a skyscraper, brooding over Gotham City. But even though he spends a lot… [Read More...]
Webinar Recap: Influencer Marketing for Banks and Financial Institutions
Nicky Senyard Chief Executive Officer <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> Thank-you to everyone who attended our webinar Influencer Marketing: How to Develop Your Strategy to Drive New Business with the Washington Banker’s Association. More financial brands are leveraging influencer marketing to increase growth opportunities, and as a company that puts partnership at our core, we are always excited to share our insights and strategies for cultivating successful partnerships. <!– .et_pb_text –> We would like to thank Duncan Taylor, Senior Vice President of the WBA for hosting this webinar for their members, as well as our panel participants for… [Read More...]
Key Trends Reshaping the Financial Industry in 2021
In a nutshellBanks must position themselves well for the new normal by getting ahead of these key fintech trends. These are the six most important financial industry trends to watch out for in 2021 and beyond. <!– .et_pb_text –> <!– .et_pb_column –> <!– .et_pb_row –> Nicky Senyard Chief Executive Officer <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> The year 2020 saw significant change for the financial industry. Many financial trends that were already in progress before the pandemic were accelerated, while others have newly emerged in the wake of the new normal. In this article, we’ll look at six of the most important… [Read More...]
Midwest Bank Center – Community Bank Month Feature
Julia Wild Business Development Director <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> April is community bank month, a time to recognize the commitment and dedication that banks have to their communities. COVID-19 has had a significant impact on small businesses and caused great uncertainties across the United States. Consequently, the role that community banks play in their cities and towns has never been greater. The team at Fintel Connect has had the privilege of collaborating with forward-thinking community banks that are committed to driving progress through innovation. We are pleased to showcase their stories through a series of interviews explaining… [Read More...]
Evergreen Bank Group – Community Bank Month Feature
Julia Wild Business Development Director <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> April is community bank month, a time to recognize the commitment and dedication that banks have to their communities. COVID-19 has had a significant impact on small businesses and caused great uncertainties across the United States. Consequently, the role that community banks play in their cities and towns has never been greater. The team at Fintel Connect has had the privilege of collaborating with forward-thinking community banks that are committed to driving progress through innovation. We are pleased to showcase their stories through a series of interviews explaining… [Read More...]
Wintrust Community Banks – Community Bank Month Feature
Julia Wild Business Development Director <!– .et_pb_team_member_description –> <!– .et_pb_team_member –> .blogAuthor .et_pb_team_member_image { margin-right: 14px; } .blogAuthor .et_pb_team_member_image img{ width: 51px; height: 51px; border-radius: 50{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1}; } <!– .et_pb_code –> <!– .et_pb_column –> <!– .et_pb_row –> April is community bank month, a time to recognize the commitment and dedication that banks have to their communities. COVID-19 has had a significant impact on small businesses and caused great uncertainties across the United States. Consequently, the role that community banks play in their cities and towns has never been greater. The team at Fintel Connect has had the privilege of collaborating with forward-thinking community banks that are committed to driving progress through innovation. We are pleased to showcase their stories through a series of interviews explaining… [Read More...]
How Affiliate Marketing Works for Financial Institutions
Yvette Edsall Client Services Director <!– .et_pb_text –> <!– .et_pb_column –> Fintel Connect’s Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing. Interview Chapters00:00? – Intro 00:44 – Is now a good time to get into affiliate marketing?02:05? – What do I need to succeed?03:28? – How does affiliate marketing work with other channels?04:27? – How much do I need to budget for affiliate marketing?07:02? – Can I test performance marketing? <!– .et_pb_text –> <!– .et_pb_column –> <!– .et_pb_row –> <!– .et_pb_section –> The post How Affiliate Marketing Works for Financial Institutions appeared first on Fintel Connect. [Read More...]
Webinar Recap: Compliant Digital Marketing and Growth
<!– .et_pb_column –> <!– .et_pb_row –> Alana Levine CRO <!– .et_pb_text –> <!– .et_pb_column –> Webinar Recap: Compliant Digital Marketing and Growth Thank you to everyone who participated in our Compliant Digital Marketing and Growth panel. We’re always excited to share our insights and actionable strategies for financial institutions grow and scale their digital customer acquisition. In the banking and financial space, compliance is an essential component of acquisition, but it can also be equally challenging to navigate. Regulations surrounding how a bank attracts and acquires new customers can be complicated: it requires internal coordination, oversight, and technological requirements to manage a workflow of various compliance activities. To understand what it takes to succeed at compliant digital growth, this discussion focuses on the technology, tools, and resources… [Read More...]
What Marketers Need on the Frontlines of Sales
<!– .et_pb_column –> <!– .et_pb_row –> Guest Author:Amber BukerDirector of Insights,Alloy Labs Alliance <!– .et_pb_text –> <!– .et_pb_column –> What Marketers Need on the Frontlines of Sales For over a decade now, customers have decided to bank with an institution before — and often without ever — setting foot in a branch. Customers choose their bank online. They compare products and rates. They seek out the recommendations of the blogs and YouTube channels they trust. All this means that marketers have a new role. They are now a bank’s frontline salespeople. <!– .et_pb_text –> <!– .et_pb_column –> <!– .et_pb_row –> <!– .et_pb_column –> The bank marketer’s role has evolved beyond placing orders for branded pens and lobby posters. Marketers are now charged with filling the… [Read More...]