Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence.
Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.”
The post Tips For Managing Partners in Retail appeared first on The Search Monitor.
SOURCE: Affiliate Managers – The Search Monitor – Read entire story here.