What does it take to be a marketing leader in the 2020s?

With the life expectancy of big corporate businesses getting shorter by the year, creating brands that both resonate with consumers yet also remain profitable is getting harder and harder to achieve.

Finding the right balance between having a clear social purpose and an innovative business model isn’t easy.

A panel discussion hosted by The Drum, in partnership with Iris, will pinpoint the new levers that will drive success in an advertising world where pressure from political, social and environmental circles has never been greater.

Moderated by The Drum’s associate editor Sonoo Singh, this panel, which also features Iris’ managing director for innovation and ventures Dave Caygill and Hive Brands’ co-founder Katie Tyson, will explore the impact of economic shifts on the world of marketing, looking at how brands will need to navigate this new climate by embracing technological innovation and social change.

And with businesses no longer built on assets and command and control structures with clearly defined edges, our guests will discuss what it truly means to be a leader in 2020, and why being agile is so important.

This year, Iris is celebrating its 21st birthday by embarking on a year-long partnership with The Drum called ‘The Outsiders’, which celebrates the people and companies who challenge the status quo, operate outside of the establishment, and do things differently in order to win. This panel is a part of ‘The Outsiders’ series of events and will also look at how marketers can tap into Iris’ own anti-establishment and entrepreneurial outlook in order to stay ahead of the curve and take risks that actually pay off.

This free-to-attend, thought-provoking session will take place on Sunday March 15th from 4.30PM – 5.30PM at The Drum Pub, which is located right on Sixth Street at San Jac Saloon. If you would like to attend then please register here.

Learn more about what panels and special events we have going on at the pub Sunday, March 15- Monday, March 16.  We hope to see you there. 

SOURCE: News – Read entire story here.