• Home
  • Contact us
  • Privacy policy

keys2theciti-Affiliates Guides

Daily news, guides, tips, tools and more.

  • Latest News
  • Tips
  • Profitable Niches
  • Affiliate Networks
  • Product Reviews
  • Sales and Marketing
  • Guides
  • Tools for Affiliates

 

B2B marketers remain optimistic in the face of major challenges

April 25, 2023 by admin


Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets and budget and staffing cuts.

That’s the key takeaway from a survey of over 500 U.S. and U.K. marketers issued by precision demand marketing platform Integrate. “These survey results indicate that despite economic challenges, B2B marketers are forging ahead and making do with the resources they have with a focus on their customer,” said John Follett, co-founder of Demand Metric which conducted the survey on behalf of Integrate.

Other findings. B2B marketers are striving for resilience in the face of economic pressures and the threat of burnout. Among other findings reported by the survey:

  • 66% reported feeling burnout in the face of current challenges.
  • Nevertheless, almost 70% felt optimistic or very optimistic about their team’s performance compared with six months earlier.
  • The most favored strategy for optimizing for growth this year was marketing to existing customers (cross-sell/upsell; 57%).
  • 35% cited technology as a focus for optimizing for growth.
  • In the U.S., marketing ops and technology was the leading area where more spending was expected.
  • The area most likely to face cuts? Field and event marketing.

Why we care. When it comes to data-driven B2B marketing, Integrate, as a B2B demand platform, has some skin in the game. Still, this survey supports previous research that finds B2B marketing teams stolidly optimistic in the face of very difficult times.

An infographic representing the results of the survey is here.

Dig deeper: Why B2B buyers now hate traditional B2B selling


Get MarTech! Daily. Free. In your inbox.



Add MarTech to your Google News feed.    


About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Search this site

Reviews

How To Create Digital Products Using AI: Step-by-Step Guide [2025]

10 Best Free Email Marketing Tools For [2025]

17 Free AI Tools That’ll Save Your Marketing Budget And Sanity

How I Built A High-Converting Affiliate Marketing Funnel In 5 Minutes (and You Can Too!)

The AI Tool That Outperforms ChatGPT? DeepSeek AI Review

7-Day Done-For-You Email Sequence To Maximize Conversions

101 Email Marketing & Sales Funnel Statistics To Dominate 2025

Tools I’d Delete Tomorrow If Competitors Found Out

How DeepSeek-R2 Humiliated ChatGPT-5 In My Tests

Instantly Analyze & Optimize For More Conversions!

whit time is iy

Trends

affiliate affiliates agencies buying sites canada news case studies cbd news company news consulting content conversions coronavirus covid-19 crypto news culture economy news event news featured fmtc news general health health news hot topic keywords legal legal news merchant new client outsourcing performance podcast politics ranking real estate remote work retail reviews sales calls sexual abuse startups technology traffic training usa news world news

Sales

What is a Go-to-Market Strategy? GTM Plan Template + Examples

13 Professional Sales Email Signature Examples That Work in 2025

12 Powerful CRMs and Use Cases for a Growing Business

A Comparison With B2B and How to Do Them Right

Does Cold Calling Have a Place in the Future of Sales? Here’s What One Sales Pro Sees Down the Line

Top Entrepreneurship Challenges in 2025 [Data from 200+ Entrepreneurs]

How To Sell Your Business and Make a Successful Exit

What’s the Difference Between Sales and Marketing? A Simple & Easy Primer

My blueprint for what to look for at each stage

Stop sending “just checking in” emails. Here are 22 alternatives for your follow-ups

  • Facebook
  • RSS
  • Twitter

Guides

6 marketing books to read in 2024

Getting help with customer experience transformation: Best of the MarTechBot

Breaking down data silos: A practical guide to integrated marketing data

HubSpot’s November 2023 releases: The manager’s guide

Marketing automation software for small business: How to get started

Google will start phasing out third-party cookies in weeks with new feature

Spotlight on the expert: Greg Krehbiel

3 questions to ask about digital asset management processes

7 ways to end the sales and marketing Catch-22

Master the art of turning data into dollars

Niches

How Jay Clouse Turned a 200-Member Community into 6-Figure Revenue

How Forrest Baumhover Recovered $10K in Monthly Traffic

Kit Review 2024 | Smart Passive Income

OpenAI Paid Reddit $70M. Should You Be Worried?

Paul Thomas’ Secret to Building $145k/Year Subscription Websites

How Shannon Houchin Made $2 Million From Pop-Up Peach Stands

AI Search Engines Are Using Your Content. Who’s Giving Credit?

How Mariah Magazine Built a $120k/Year Business With a Small Audience

How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand

How Rexan Wong Built an App in Just 3 Hours and Got 300k Users

Copyright for all syndicated content belongs to the linked sources.