[ad_1] One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and […]

[ad_1] Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I […]

[ad_1] Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers.  This is the first of two articles exploring data silos in marketing. Part one focuses on: Significance, effect and root cause of data silos. Breaking down silos with processes and tools. […]

[ad_1] HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more.   Here are the updates relevant for managers:  Deal pipeline rules (beta) Scheduling pages allow additional guests in meetings (beta) Custom funnel report builder supports optional/skip stages and more objects (beta) View […]

[ad_1] Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions […]

[ad_1] Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take […]

[ad_1] In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a […]

[ad_1] One of the biggest challenges an organization faces with running a digital asset management (DAM) system is managing the processes and people who work on it. “It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats,  and a MarTech contributor, […]

[ad_1] In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales […]

[ad_1] “If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card  — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking […]