This episode of Marketing Stories provides a marketing perspective on the changes playing out in retail.
Diane Young looks at how the infrastructure supporting e-commerce is playing a big role in the retail revolution, why it’s not sweetness and light for every type of online retailer, and why 85{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} of people who found a brand online recently are planning to purchase through them again.
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SOURCE: News – Read entire story here.