Starting a career as a real estate agent is an appealing, exciting prospect for all kinds of professionals — from the recent graduate pursuing their first career to the currently employed worker looking to shake things up. While there’s no definitive trajectory in place when it comes to how to become a real estate agent, there are certain activities, costs, milestones, and considerations that almost every aspiring agent’s experience is going to cover. To help you feel the process out, we’ve put together a guide to give you some context on the typical timeline, fees, questions, coursework, steps, actions, and strategies associated with becoming a real estate agent. Let’s dive in. How long does it take to become a real estate agent? How much does it cost … [Read More...]

When most people think about real estate careers they think of agents or brokers, but real estate appraisers play an essential role in property transactions. If you have an analytical mind and an interest in real estate, it might be time to consider a career as a real estate appraiser. What is a real estate appraiser? A real estate appraiser, also known as a real property appraiser, is a professional that is called upon to determine the value of a home or property. This valuation is called an appraisal. If you’ve ever wondered how a house gets its price tag, an appraisal is often part of the pricing process. Although most people are familiar with appraisers in the residential sector, appraisers can also work in commercial real … [Read More...]

Today, most prospective home buyers use their mobile devices to find agents and seek out properties for sale. As a real estate agent, one of the best ways to reach these audiences is through social media posts and accompanying real estate hashtags. Here, we’ll cover What are real estate hashtags? Why do I need real estate hashtags? How many real estate hashtags should I use? How to Find Trending Real Estate Hashtags How to Use Real Estate Hashtags Best Real Estate Hashtags for Every Platform What Are Real Estate Hashtags? Hashtags help social media users find content based on specific topics — you can create them by using the # symbol followed by words, like #realestate. Though the process might seem simple — like you can hashtag … [Read More...]

Homebuying has become increasingly digital nowadays. Documents can be signed virtually, homes can be viewed remotely through an audio-visual presentation, and real estate agents are expected to be online. The number of first-time buyers has grown to 34{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} this year, from 31{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} in 2020. With more buyers in the market, COVID-19 guidelines have increased the amount of work required to execute digital and private showings. So, where should real estate agents begin to adapt to these changes? They can start with a strong email marketing strategy. The fastest way to modernize your outreach is by applying short, direct, and personalized email campaigns. To help you get started, here are the real estate email templates that will usher your communication into the digital age. 1. Open House or … [Read More...]

First impressions matter, and when potential clients find your real estate website, they’ll be looking for information about you and your expertise. The best way to share these details is with a bio that provides background on your real estate experience. Why is a bio so important? A study by the National Association of Realtors (NAR) found that 52{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} of home buyers found their home on the internet. And before they reach out about a listing, they’ll want to know the qualifications and background of the Realtor. Let’s take a look at the steps to create an excellent Realtor bio and look at bio examples from Realtors. 1. Use a professional bio prompt template. Why start from scratch? Writing a realtor bio can be difficult given the pressure … [Read More...]

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help them understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process. But regardless of how much technology advances, it’ll never replace the real estate middleman — the agent. Why? Because as important as real estate is to our society, it remains an enigma to most consumers. Between the various laws, paperwork, and best practices, there’s a lot that goes into buying and selling property. That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to market their businesses … [Read More...]

The real estate landscape’s nature is constantly evolving, tough to keep tabs on, and even tougher to predict. Agents need to stay on top of a host of different trends and factors — a challenge that’s rarely straightforward. To help make that process a little easier, we’ve compiled a list of 38 key statistics that cover some of the most pressing issues real estate professionals need to have a pulse on — the practice’s changing digital trends, potential clients’ generational differences, and the impact of pandemic-related workplace shifts — with some perspective on what they mean for agents. Let’s dive in. Real Estate in the Digital Age Statistics Realtor Technology Use 96{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} of realtors use a smartphone with wireless email and internet capabilities on a daily basis. … [Read More...]

If you’re a real estate agent who wants to get more eyes on available listings, it might be time to start building single property websites. These websites can show off beautiful properties for sale, share your contact information, and ultimately help generate leads and sales. But before you start imagining that commission check, you might be wondering how you could possibly have the time or resources to create websites for every single property you’re listing. Plus, how will you even attract buyers to your website? The trick is to work with one of the best single property websites to help you efficiently create sites to display single properties — and once you’ve landed on the right one for you, follow best practices to make every property website … [Read More...]

With the housing market heating up across the country, it’s an amazing time to be a real estate agent. But there are plenty of people who get into the field only to struggle and discover that it’s not for them — to the point that several aspiring real estate professionals back out within the first few years.That trend begs the question, “Why do so many try and so few succeed in real estate?” Well, some new agents don’t have the people skills Others might not have the work ethic or know how to manage their time effectively. But one key element of the practice that trips up many aspiring agents is establishing a strong brand — and that often starts with a memorable real estate … [Read More...]

If you’re anything like me, you probably spent last summer binge-watching Selling Sunset, the Netflix reality show that follows the high-end real estate brokerage firm the Oppenheim Group. The show makes the life of a real estate agent look glamorous — and it can be. With flexible hours and high earning potential, the life of a real estate agent can be both freeing and massively rewarding. But before you quit your job to become a cast member on Selling Sunset, you should know becoming a real estate agent is hard work. Here, we’ll explore what it takes to become a real estate agent, how long it takes, how much it costs, and whether it’s the right fit for you. Already a real estate agent? Keep … [Read More...]